Melissa Craig - Marketing Specialist

Melissa Craig is a Marketing Specialist at Digital Matter, with a background spanning marketing analytics, customer experience, and data-driven strategy. She holds a Bachelor of Commerce in Marketing from Curtin University and brings several years of experience analyzing customer journeys, performance data, and system workflows across technology and services environments. Prior to joining Digital Matter, Melissa led customer experience and process-mapping initiatives, translating complex data and operational insights into practical recommendations. At Digital Matter, her work supports educational content and analysis related to IoT asset tracking, GPS deployment, and how connected devices are adopted and evaluated by businesses. Focus areas: IoT and asset tracking use cases, customer journey analysis, data and performance insights, adoption and optimization of connected technologies.